Personal Touch Nets Big Results in LD13 Democratic Primary
In the August 28 Primary, Michelle Harris, a first-time Democratic candidate, garnered over 11,000 votes in LD13, an almost 40% increase over 2016, and outpacing turnout in 43 of 50 precincts.
How does a Clean Elections fixed-budget candidate with an all-volunteer crew tackle an election in a red district in this era of big-spending campaigns? By throwing out the playbook. Instead of paid circulators, glossy mailers with worn-out slogans, and robo-calls, Michelle has made her campaign about building relationships and reaching voters where they are.
“Voters are turned off by politics as usual, and suspicious of pre-packaged slickness,” Michelle said. “Candidates used to have to talk with voters and listen to them. I still believe that’s the right answer. I’m committed to doing it, whether it’s at a farmers market, a coffee shop, or knocking on their door. It’s more work, but it’s a lot more meaningful. So I see it as an advantage not to be able to rely on ads and mailers. It’s so much more rewarding to build those relationships in person.”
Harris and her band of volunteers have knocked on thousands of doors, made thousands of phone calls and texts, and hand-written close to 2,000 postcards. Michelle herself is very active on social media, making sure she’s available to people whose schedules don’t allow them to make it to a specific event. She even answers her own phone.
Election day is November 6th, 2018. You can learn more about Michelle Harris and her campaign by visiting harrisforarizona.com